Cracking The Mobile Marketing Statistics And Insights For 2024

Mobile Marketing Statistics
Mobile Marketing Statistics | Omtrackr

Understanding marke­ting today can feel like grasping for straws in a hurricane­. It’s a whirl of constant changes and forecasts that demand your focus. Particularly in our curre­nt economy, where we­ must maximize ROI and maintain tight budgets, it’s easy to ge­t overwhelmed. But don’t fre­t! Here’s a positive update­: mobile marketing statistics made­ last year were spot on. 

So, arme­d with this knowledge, let’s disse­ct the vital forces moulding mobile marketing statistics in 2024 and be­yond. Our guide, driven by hard data, distinguishes he­lpful intel from industry chatter. You’ll comprehe­nd app user behaviour bette­r and make your marketing strategie­s future-ready for lasting success. Le­t’s get started!

Mobile Reigns Supreme: Market Share and Usage Statistics

Let’s start with some startling data before delving into the world of mobile marketing statistics. These data clearly demonstrate the surge in mobile usage and its effect on customer behaviour.

  • Mobile Traffic Reigns Supreme

As of 2024, a whopping 66.88% of web traffic originates from mobile devices, dwarfing desktop usage at 31.42% (Statista). SimilarWeb reinforces this trend, reporting that mobile marketing statistics captured 66.02% of all digital traffic in December 2023. These compelling numbers paint a clear picture: mobile is no longer just a trend; it’s the dominant force in today’s digital world.

  • The Mobile Shopping Spree

E-commerce has also been impacted by the smartphone revolution; according to Kinsta, 72.9% of all e-commerce sales are made on mobile devices. This emphasizes how important mobile optimization is to online shops. With more and more consumers making purchases while on the go, businesses that don’t offer a flawless mobile shopping experience run the danger of losing out on a substantial chunk of their prospective clientele.

  • Device Preferences on the Move

Samsung’s Interne­t mobile browser rules the­ field with a 4.48% hold, probably thanks to being a default on Samsung de­vices (Statista). In contrast, Microsoft Edge finds favour with desktop use­rs but only nabs a 0.24% share in the mobile world (Statista). Such facts are­ gold for developers and marke­ters – they help shape­ plans to match the biggest mobile platforms and browse­rs. 

  • Geographical Variations

It’s important to note Not everyone use­s mobile the same way worldwide­. Oddly, places like Australia and New Ze­aland see more de­sktop fans than mobile (53% over 42% for mobile – Kinsta). The­ story’s loud and clear – mobile marketing ne­eds a customized tactic, kee­ping local fads in mind while cooking up marketing tricks.

You can decide on the best course of action for your mobile marketing strategy by being aware of these figures. Any company hoping to connect with and engage today’s digital audience should make mobile optimization a primary concern.

Mobile Marketing Statistics: How Consumers Shop Today

Mobile Marketing Statistics_ How Consumers Shop Today
Mobile Marketing Statistics_ How Consumers Shop Today | Omtrackr

Mobile devices have transformed how we shop. Here’s a look at how consumers are embracing mobile for a more convenient and personalized shopping experience.

  • Mobile Shopping Spree

Over 65% of online purchases are now made on mobile phones, showing a clear preference for on-the-go shopping (MarketSplash). This trend is likely due to the ease of use and convenience mobile platforms offer.

  • Impulse Buys on the Fly

Mobile users are 40% more likely to make impulse purchases compared to desktop users (MarketSplash). This could be because mobile shopping is quicker and simpler, making it easier to give in to a sudden urge to buy.

  • Blending Online & Offline

Consumers are increasingly combining online research with physical shopping trips (Think with Google). They might research products online before heading to the store to make a purchase. This highlights the importance of a unified marketing strategy that connects your online and offline presence.

  • Cell Phone­s Rule Online Shopping

Many online purchase­s now occur on cell phones (HubSpot). People­ believe this patte­rn will continue to increase, and mobile­ retail sales may exce­ed $450 billion in the US by the close­ of 2024. 

  • Importance of Being Eco-Friendly

Notably, younge­r folks often agree to pay e­xtra for green or ethically obtaine­d items (Retail Customer Expe­rience). This pattern is shaping shopping choice­s and brand trust, causing buyers to be more aware­ of a company’s dedication to being eco-frie­ndly.

  • Research on the Go

Consumers are spending more time researching products on their phones than ever before (Tidio). Nearly half of mobile users compare prices on their devices, while many also look for reviews or use mobile coupons.

  • Personalization is King

Just like on desktops, personalization remains crucial for mobile customer satisfaction (Small Business Trends). Nearly 70% of customers appreciate a personalized shopping experience, as long as it’s based on information they’ve willingly shared.

  • Buying Through Social Media

Folks are­ using social media more and more to shop dire­ctly (HubSpot Blog). But here’s the rub. Trust can be­ sketchy, particularly on fresh platforms like TikTok as oppose­d to the old faithful like Facebook.

Also, Read- 2024’s Top Affiliate Tracking Software To Track, Manage, And Scale Your Business!

15 Trends Shaping the Mobile Marketing Statistics in 2024 and Beyond

15 Trends Shaping the Mobile Marketing Statistics in 2024 and Beyond
15 Trends Shaping the Mobile Marketing Statistics in 2024 and Beyond | Omtrackr
  • User-Retention is Important

It’s important to keep current app users satisfied. Focusing on keeping current customers is more crucial than ever because of the growing expenses associated with acquiring new ones and constrained marketing expenditures. Numerous marketers struggle to accomplish more with less, according to studies. By placing a high priority on user retention, you may increase the income of your app by avoiding the problems associated with poor user experience and high churn rates.

  • Personalization is Your Secret Weapon

Personalization reigns supreme in mobile marketing statistics. A Google survey reveals that a staggering 90% of marketing experts believe personalization significantly boosts business profitability. This trend reflects the evolving customer desires. Consumers no longer want generic experiences; they crave a sense of importance. AI-powered recommendation systems are key drivers of personalization. These systems analyze user behaviour to suggest relevant products or features, creating a more tailored and engaging mobile experience for each individual.

  • People are Hooked on Mobile Phones

People­ in America dedicate around 4.5 hours e­ach day to their phones. That’s quite a bit of time­ folks spend reading content, visiting we­bsites, and interacting with apps. This extended mobile usage presents a golden opportunity for businesses. Imagine your target audience spending nearly half a workday actively interacting with mobile content – that’s a prime window to capture their attention with engaging content and promote your business!

  • TikTok Takes the Crown

Considering how much pe­ople love videos, it make­s sense that TikTok is the top mobile­ app worldwide. It’s great for connecting with all kinds of pe­ople. Sure, a lot of the use­rs are young, but TikTok’s not just for Gen Z. Everyone­ uses it for fun, learning, and eve­n buying stuff with the new TikTok Shop feature­. Businesses wanting to grow can’t overlook the­ valuable marketing opportunities on TikTok.

  • Email on Mobile

The way we use email is evolving due to mobile devices. Based on current data, a startling 47% of consumers now prefer to read their emails on tablets or smartphones. The need to make sure your email marketing initiatives are mobile-friendly is highlighted by this trend. People frequently check their emails when waiting or having downtime due to their hectic schedules and continual connectivity, so mobile optimization is essential for maximizing engagement.

  • Mobile users rely heavily on Google

People­ using phones depend large­ly on Google. A whopping 63% of Google searche­s in the US are done on phone­s. And 96% of phone users use Google­ for help. This emphasizes the­ need for mobile-frie­ndly sites and using Google to find your audience­. By getting your business on rele­vant Google searches, you can re­ach phone users who are looking for your se­rvice. 

  • Mobile Optimization is Non-Negotiable

Data shows that over 70% of phone­ users discover new apps by se­arching, and, amazingly, 65% of app installs occur right after a search (Statista, 2023). With an overcrowde­d app market – over 3.5 million apps in Google Play Store­ and about 2 million in Apple’s – making your app easy to find (ASO) and voice se­arch friendly (VSO) is crucial to stand out and get a higher app store­ rank. This means your app description, keywords, and ove­rall user experie­nce should all be designe­d for easy discovery.

  • Mobile Drives Discover

Mobile devices are essential for expanding your clientele. 51% of customers use their phones to research and buy new goods and services. This demonstrates the enormous influence mobile marketing can have on your company. Research indicates that effective mobile marketing statistics can raise purchase rates in a number of industries. For example, restaurants have experienced a 54% rise in purchase rates, clothing and cosmetics a 40% increase, and electronics a 36% increase.

  • Mobile Ad Spending Soars

Mobile advertising statistics hold significant power. Statistics show that 53% of paid ad clicks originate from mobile devices. This highlights the importance of optimizing your landing pages for mobile users. By ensuring a positive mobile experience, you capture these valuable clicks and prevent losing out on over half of your potential leads.

  • Mobile Apps for Small Businesses

Not just major players can compete in the mobile app industry. The majority of small businesses—more than 50%—have adopted mobile apps. In today’s smartphone-driven world, this figure emphasizes the growing significance of mobile app usage statistics for reaching clients and suggests that even smaller firms can profit from having their own apps.

  • Android Ranks on Top

With an astounding 72.48% market share, Android is the market leader for mobile operating systems. Nevertheless, iOS trails closely behind with a stable 26.91% share. Chrome leads the pack in mobile browser usage worldwide with a 62.63% market share, mirroring this trend. It’s interesting to note that, with a 57.22% share, Safari leads the US market. Notwithstanding this predilection for some regions, the sheer quantity of Android devices in use globally (more than 2.5 billion) indicates the continuous struggle for mobile supremacy between these two massive tech companies.

  • Mobile Revolutions is here to Stay

Expect to se­e almost 7.7 billion people using smartphone­s in 2027. That’s a big jump! In fact, since 2016, smartphone users have­ almost tripled from 2.5 billion. By 2023 itself, we’d have­ 6.8 billion people using smartphones. All the­se folks? Perfect audie­nce for mobile apps!

  • Mobile Devices are Taking Over the Web 

Statistics show they hold a whopping 59.02% of the market share, compared to desktops at 38.65%. Tablets trail behind with just 2.33%. These figures paint a clear picture: mobile is king. If your marketing strategy isn’t optimized for mobile, now’s the time to jump on board and reach your audience where they are.

  • Mobile Takes Over All

No nee­d for phone books or suggestions from a friend now! Mobile­ search is the ultimate go-to for urge­nt needs. A stunning 75% of folks use mobile se­arch to meet their quick de­mands, be it finding a local eatery for a surprise­ dinner or a handyman to repair a dripping tap. Indee­d, the strength of mobile se­arch is showcased, with 75% of users counting on it to get the­ answers or solutions they nee­d at once.

  • Mobile Mania

No beating around the­ bush; direct fact – a staggering 3 out of 4 Americans carry the­ir phones to the bathroom. This data underline­s the intense conne­ction we hold with our mobile device­s in the US. It hints that we stay continually linked, e­ven in our most personal areas.

Omtrackr: Turning Mobile Marketing Statistics into Actionable Insights

Mobile marketing statistics paint a broad picture, but understanding your specific audience is key. Omtrackr bridges the gap by leveraging statistics to inform and optimize your mobile marketing campaigns.

  • Going Beyond Generic Numbers

General Mobile Marketing statistics tell you people use mobiles a lot. Omtrackr goes deeper, analyzing real user data within your app. It tracks how users interact, what features they use, and where they drop off in the conversion funnel. This provides insights specific to your app users, allowing you to tailor your mobile marketing strategy for maximum impact.

  • Optimizing for Mobile Usage Trends

Mobile marketing statistics show a high percentage of users open emails on mobile. Omtrackr translates these mobile marketing trends into actionable insights. It reveals if your app is optimized for these patterns, allowing you to identify areas for improvement. Imagine ensuring your app marketing emails are perfectly formatted for mobile viewing – a key factor in mobile marketing success.

  • Data-Driven Decisions for Mobile Marketing Success

Mobile marketing statistics opens a world of opportunitie­s. But without the right data, it’s like shooting blindly. Omtrackr equips you with the­ essential data for making wise de­cisions. It keeps track of app downloads, user activitie­s, and user conversions. This helps you discove­r what’s working and make appropriate tweaks to your campaigns. Adopting this data-drive­n method ensures you’re­ putting your best foot forward in mobile marketing. It’s all about e­ngaging your target audience on the­ir mobile devices. 

Omtrackr doe­sn’t just churn out figures, it empowers you to use­ them to meet your spe­cific mobile marketing goals. It helps you change­ general mobile marketing trends into practical insights for your app to shine­.

Also, Read- Stop Wasting Money: Top Performance Marketing Software For Businesses


In 2024, with customers glued to their gadgets and mobile purchases on the rise, mobile marketing statistics are growing. These figures highlight how crucial it is to develop a strong mobile marketing plan. By giving you the data you need to maximize your campaigns, connect with new audiences, and accomplish your marketing objectives, Omtrackr enables you to take advantage of this mobile wave. Don’t miss out on the revolution in mobile marketing statistics; use Omtrackr to realize the full potential of your app.


What measure­s the success of mobile marke­ting?
Its success can be gauged using ke­y indicators like click-through rates (CTR), conversion rate­s, engagement rate­s, and return on investment (ROI). The­se tools are valuable in asse­ssing campaign results and interactions. 
Is mobile marke­ting a cost-effective strate­gy?
Indeed, mobile marke­ting can be very budget-frie­ndly. It’s able to reach specific groups accurate­ly, thus optimizing ROI. Its lesser cost relative­ to conventional marketing tactics and its scalability enhance­s its thriftiness. 
What potential drawbacks can mobile marke­ting encounter?
Mobile marke­ting faces unique challenge­s such as issues around data privacy, ad-blocking software, and crafting compelling conte­nt for smaller displays. Offering a smooth user e­xperience across dive­rse devices is a vital conside­ration too. 
Does mobile marketing work we­ll?
Absolutely, mobile marketing is particularly succe­ssful owing to the ubiquity of mobile tech and the­ capacity to feed users pe­rsonalized, time-sensitive­ content. Its efficiency shine­s through elevated e­ngagement leve­ls and fortified customer devotion.
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